About Us

Howdy and thanks for being here! We’re Morgan & Katelyn - proud Fredericksburg natives who met in 2023, married in 2025, and wasted no time turning our shared dream into reality. Rooted deep in Texas values and Aggie tradition, we started this business with one goal in mind: to create meaningful, personalized gifts to last while serving the community we call home.

At Howdy Thread & Co., our name says it all. “Howdy” is a tip of the hat to our Texas roots and our Aggie spirit. The traditions, loyalty, and sense of family that come with being Texans and Aggies inspire everything we create.

Every piece we make is crafted with care, heart, and a whole lot of love. Thank you for supporting a small, Aggie-owned business and allowing us to be part of your most meaningful moments. Cheers!